Title: E-Commerce

Q: Which of the following are tasks of Bitcoin miners?
a. listen for transmissions.
b. maintain the block chain and listen for new blocks
c. assemble a candidate block.
d. find a ponce to make an assembled block invalid.
A: - maintain the block chain and listen for new blocks
- assemble a candidate block

Q: Which of the following statements to do with the GDPR are correct?
a. the GDPR applies throughout the European Union
b. the GDPR has been in force for over 20 years
c. for effective data anonymisation, it is generally sufficient to remove all names from a dataset.
d. the GDPR guarantees an explanation of results of automatic personal data processing
A: - the GDPR guarantees an explanation of results of automatic personal data processing
- the GDPR applies throughout the European Union

Q: Copyright:
a. must always be registered by a central authority to have validity
b. is valid for 70 years
c. is the default protection for computer code
d. applies to creative work
A: - is the default protection for computer code
- applies to creative work

Q: Which of the following are examples of the A2C type of E-Commerce?
a. requesting a new passport.
b. selling a bicycle.
c. obtaining business intelligence.
d. buying new clothes.
A: requesting a new passport

Q: Which of the following statements about eCommerce are correct?
a. customer value propositions through E-Commerce include increased transparency on offers and prices.
b. E-commerce can reduce costs by enabling customer self-service
c. E-commerce means doing business electronically
d. E-commerce can increase turnover by providing access to new customer groups.
A: - E-commerce means doing business electronically
- E-commerce can increase turnover by providing access to new customer groups
- E-commerce can reduce costs by enabling customer self-service, customer value propositions through E-Commerce include increased transparency on offers and prices

Q: What are ways in which an E-Commerce business, like Amazon, can elicit preferences from its users?
a. reviews that people write
b. what products people purchase
c. from the uploaded profile photo
d. what people click/view
A: - what people click/view
- what products people purchase
- reviews that people write

Q: In the technology lifecycle, or diffusion of innovations model, there is the so-called "chasm"
a. because technology must always be redeveloped.
b. to provide enough time for the technology to be patented.
c. that is crossed once a technology gains sufficient traction among mainstream users.
d. between the early and mainstream market
A: - between the early and mainstream market
- that is crossed once a technology gains sufficient traction among mainstream users

Q: In an idealised market with perfect competition:
a. the market will reach an equilibrium price beinging demand and supply into balance
b. the government regulates the transaction costs
c. all market actors keep all information perfectly secret
d. there are a very small number of buyers and sellers
A: - the market will reach an equilibrium price beinging demand and supply into balance

Q: How can a government intervene in an economy?
a. funding
b. legislation
c. procrastination
d. legal action
A: - funding
- legal action
- legislation

Q: With respect to the technology lifecycle, or diffusion of innovations model:
a. Pragmatists and conservatives are more likely to be mainstream market adopters.
b. A technology/innovation that is in early market adoption, is often a complete solution.
c. The early majority are generally people who want the newest things, even if they are not fully tested yet.
d. Skeptics are generally easy to convince that they should adopt a new technology/innovation.
A: - Pragmatists and conservatives are more likely to be mainstream market adopters

Q: Which of the following are competitive forces in Porter's model?
a. barriers to entry.
b. threat of substitute products or services.
c. threat of obsolescence of an existing product or service.
d. rivalry among existing competitors.
A: - rivalry among existing competitors
- barriers to entry
- threat of substitute products or services

Q: A patent:
a. is an exclusive right granted for an invention
b. allows all details of an invention to be kept top secret
c. never expires
d. can only cover inventions that are of practical use
A: - is an exclusive right granted for an invention
- can only cover inventions that are of practical use

Q: Which of the following are pricing models in online advertising?
a. PPM
b. PPZ
c. PPF
d. PPA
A: - PPA

Q: Which of the following characteristics should an optimal online cash instrument have?
a. reasonable transaction fees
b. no possibility for after-the-fact revocation of the payment.
c. requires central registration of all participants.
d. fast exchange of funds
A: - no possibility for after-the-fact revocation of the paymen
- fast exchange of funds

Q: Price Steering is:
a. Imposing a deadline on a sale or deal, thereby accelerating user decision-making and purchases.
b. Changing the order of search results to highlight specific products.
c. Customizing prices for some users.
d. Signaling that a product is likely to become unavailable, thereby increasing its desirability to users.
A: - Changing the order of search results to highlight specific products

Q: Which of the following are requirements for Open Data?
a. machine readability
b. open license or status
c. easy access.
d. open format.
A: - open license or status
- easy access
- machine readability
- open format

Q: Which of the following statements about Search Engine Marketing are correct?
a. for Search Engine Advertising, advertisers associate keywords with their ads and specify a bid
b. to increase consideration, i.e., educate users, a PPA campaign is preferred.
c. Search Engine Optimization (SEO) is concerned with organic search results
d. to increase brand awareness a CPM campaign is preferred
A: - to increase brand awareness a CPM campaign is preferred
- Search Engine Optimization (SEO) is concerned with organic search results
- for Search Engine Advertising, advertisers associate keywords with their ads and specify a bid

Q: Which of the following statements about Business Models are correct?
a. a business model shows how an organization creates value for customers, and how it delivers, captures, and defends that value
b. one of the main goals of a platform business model is to generate network effects.
c. every business model has only one customer segment.
d. as long as a technology is good, the business model behind the technology is of secondary importance.
A: - a business model shows how an organization creates value for customers, and how it delivers, captures, and defends that value
- one of the main goals of a platform business model is to generate network effects

Q: Which are the correct statements about content-based recommenders and user-based collaborative filtering?
a. Collaborative filtering uses information about the content of the items.
b. Collaborative filtering uses similar users' preferences
c. Both content-based recommenders and collaborative filtering rely on historical data about users' preferences.
d. Content-based recommenders only consider the preferences of the target user.
A: - Collaborative filtering uses similar users' preferences
- Content-based recommenders only consider the preferences of the target user
- Both content-based recommenders and collaborative filtering rely on historical data about users' preferences

Q: Which of the following are members of the 4 Ps that define the broad categories of marketing decisions, according to J. McCarthy?
a. Premonition
b. Place
c. Path
d. Product
A: - Product
- Place