TU Wien:E-Commerce VU (Hanbury)/Exam 27.01.2022 MC-Questions

Frage 1: Which of the following are tasks of Bitcoin miners?

☐ a. listen for transmissions
☑ b. maintain the block chain and listen for new blocks
☑ c. assemble a candidate block
☐ d. find a nonce to make an assembled block invalid

Frage 2: Which of the following statements to do with the GDPR are correct?

☑ a. the GDPR applies throughout the European Union
☐ b. the GDPR has been in force for over 20 years
☐ c. for effective data anonymisation, it is generally sufficient to remove all names from a dataset
☑ d. the GDPR guarantees an explanation of results of automatic personal data processing

Frage 3: Copyright

☐ a. must always be registered by a central authority to have validity
☐ b. is valid for 70 years
☑ c. is the default protection for computer code
☑ d. applies to creative work

Frage 4: Which of the following are examples of the A2C type of E-Commerce?

☑ a. requesting a new passport.
☐ b. selling a bicycle.
☐ c. obtaining business intelligence.
☐ d. buying new clothes.

Frage 5: Which of the following statements about eCommerce are correct?

☑ a. customer value propositions through E-Commerce include increased transparency on offers and prices.
☑ b. E-commerce can reduce costs by enabling customer self-service
☑ c. E-commerce means doing business electronically
☑ d. E-commerce can increase turnover by providing access to new customer groups.

Frage 6: What are ways in which an E-Commerce business, like Amazon, can elicit preferences from its users?

☑ a. reviews that people write
☑ b. what products people purchase
☐ c. from the uploaded profile photo
☑ d. what people click/view

Frage 7: In the technology lifecycle, or diffusion of innovations model, there is the so-called "chasm"

☐ a. because technology must always be redeveloped.
☐ b. to provide enough time for the technology to be patented.
☑ c. that is crossed once a technology gains sufficient traction among mainstream users.
☑ d. between the early and mainstream market

Frage 8: In an idealised market with perfect competition

☑ a. the market will reach an equilibrium price bringing demand and supply into balance
☐ b. the government regulates the transaction costs
☐ c. all market actors keep all information perfectly secret
☐ d. there are a very small number of buyers and sellers

Frage 9: How can a government intervene in an economy?

☑ a. funding
☑ b. legislation
☐ c. procrastination
☑ d. legal action

Frage 10: With respect to the technology lifecycle, or diffusion of innovations model

☑ a. Pragmatists and conservatives are more likely to be mainstream market adopters.
☐ b. A technology/innovation that is in early market adoption, is often a complete solution.
☐ c. The early majority are generally people who want the newest things, even if they are not fully tested yet.
☐ d. Skeptics are generally easy to convince that they should adopt a new technology/innovation.

Frage 11: Which of the following are competitive forces in Porter's model?

☑ a. barriers to entry.
☑ b. threat of substitute products or services.
☐ c. threat of obsolescence of an existing product or service.
☑ d. rivalry among existing competitors.

Frage 12: A patent

☑ a. is an exclusive right granted for an invention
☐ b. allows all details of an invention to be kept top secret
☐ c. never expires
☑ d. can only cover inventions that are of practical use

Frage 13: Which of the following are pricing models in online advertising?

☐ a. PPM
☐ b. PPZ
☐ c. PPF
☑ d. PPA

Frage 14: Which of the following characteristics should an optimal online cash instrument have?

☐ a. reasonable transaction fees
☑ b. no possibility for after-the-fact revocation of the payment.
☐ c. requires central registration of all participants.
☑ d. fast exchange of funds

Frage 15: Price Steering is

☐ a. Imposing a deadline on a sale or deal, thereby accelerating user decision-making and purchases.
☑ b. Changing the order of search results to highlight specific products.
☐ c. Customizing prices for some users.
☐ d. Signaling that a product is likely to become unavailable, thereby increasing its desirability to users.

Frage 16: Which of the following are requirements for Open Data?

☑ a. machine readability
☑ b. open license or status
☑ c. easy access.
☑ d. open format.

Frage 17: Which of the following statements about Search Engine Marketing are correct?

☑ a. for Search Engine Advertising, advertisers associate keywords with their ads and specify a bid
☐ b. to increase consideration, i.e., educate users, a PPA campaign is preferred.
☑ c. Search Engine Optimization (SEO) is concerned with organic search results
☑ d. to increase brand awareness a CPM campaign is preferred

Frage 18: Which of the following statements about Business Models are correct?

☑ a. a business model shows how an organization creates value for customers, and how it delivers, captures, and defends that value
☑ b. one of the main goals of a platform business model is to generate network effects.
☐ c. every business model has only one customer segment.
☐ d. as long as a technology is good, the business model behind the technology is of secondary importance.

Frage 19: Which are the correct statements about content-based recommenders and user-based collaborative filtering?

☐ a. Collaborative filtering uses information about the content of the items.
☑ b. Collaborative filtering uses similar users' preferences
☑ c. Both content-based recommenders and collaborative filtering rely on historical data about users' preferences.
☑ d. Content-based recommenders only consider the preferences of the target user.

Frage 20: Which of the following are members of the 4 Ps that define the broad categories of marketing decisions, according to J. McCarthy?

☐ a. Premonition
☑ b. Place
☐ c. Path
☑ d. Product