TU Wien:Unternehmensgründung VO (Beetz)/2021 05 31 Prüfung

Prüfungsfragen von 21.05.2021

1.What are important personal characteristics a founder of a new venture should have? What specific knowledge and what type of experience is relevant? (4 points)

2. What is the difference between entrepreneurship and intrapreneurship? What are the typical challenges for intrapreneurs? (3 points)

3. Describe the difference between technology push innovations and market pull innovations? What are typical procs and cons of both types of innovation? What are important sources to generate innovations or new business ideas? Briefly explain three methods to generate innovations or new business ideas! (6 points)

4. What is the cash flow of a company? Why is it important to calculate the cash flow? What is the difference between profit and cash flow? Is it more important to track cash or profits for a high-tech startup? (4 points)

5. What is the difference between debt capital (asset-based funding) and equity capital (equity funding)? Give examples for different forms of debt and equity capital? What are possible downsides of having an investor providing equity capital in the business? (4 points)

6. What is the difference between a General Partnership (OG) and a Limited Partnership (KG)? (3 points)

7. What requirements must be met in order to apply for a patent, a utility patent and a design patent? What are the differences? What examinations are conducted by the patent office? (6 points)

8. Given that the total fixed costs of your new business are 200,000 €, your product price is 200 €, and your variable costs per unit are 100 €. When do you achieve the Break-Even-Point? (4 points)

9. Why is it important for a firm to have a business model? Explain the nine elements of a business model according to the framework of Osterwalder and Pigneur (business model canvas)! Give examples to illustrate your answers referring to a well-known company of your choice! (6 points)